In today’s world, visuals play a huge role in how people perceive your business. Whether you’re starting a new brand, updating your website, or creating marketing materials, hiring professional graphic designers can make a big difference. Here’s why it’s a smart investment:
The first thing people notice about your business is often its visual identity—like your logo or website design. These elements set the tone for your brand. If your logo is poorly designed or your website is cluttered, potential customers might turn away before even exploring your content. By hiring graphics professionals, you ensure that your brand leaves a positive and lasting impression.
This topic can be challenging in the design world because many business owners fall into the trap of thinking that a website and a logo are the entirety of their brand. But as Marty Neumeier explains in The Brand Gap, "Your brand isn't what you say it is—it's what they say it is." Neumeier’s brand theory is more holistic, emphasizing that a brand is about more than just a logo; it’s about the feelings you evoke in your audience.
Hiring a skilled designer to elevate your messaging through graphic design is a powerful way to shape those feelings. It’s about seeing your designer as an investment in your clients' experience. Just as a restaurant owner invests in the ambiance of the restaurant and in hiring a talented chef and staff, a business owner must invest in a talented designer to create a brand that truly resonates.
At Design Dazzle Studio, founder Marcie J will work directly with you to gain more of an understanding of what your brand and business might need to make these great first impressions. Marcie has direct experience in helping grow a brand from barely noticed to selling to major box stores.
